profit with purpose
The economic argument.
Image Courtesy : Fabian Blank
behavior change
Motivation-Ability-Triggers.
Image Courtesy : Joshua Earle
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Design for emotions
Designing for customer delight.
Image Courtesy : Grafxart
captology
The art of persuasion.
Image Courtesy : Davide Ragusa
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Consumer Journey Maps
Using empathy to design journeys.
Image Courtesy : Sandy G
time as utility
Time saved Vs Time spent.
Image Courtesy : Miss Zhang
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"Design is not just what it looks like and feels like, its how it works”
steve jobs
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Image Courtesy : Shutterstock
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